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Insights

What we know about health innovation commercialization.

Perspectives from 16 years of working at the intersection of biomedical science and commercial strategy. No thought leadership for its own sake — only what's actually useful.

Health-Economics

Clinical outcomes don't pay the bills. Here's what does.

The gap between clinical proof and procurement-ready economics is where most health innovations stall. A practical guide to building the economic case payers actually need.

IP Strategy

What acquirers find when they look at your IP — before you know they're looking.

The IP gaps that kill deals most often aren't the ones founders worry about. A guide to the freedom-to-operate, know-how, and claim-scope issues that surface in diligence.

Recent Insights

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Fundraising

The difference between a raise sized for vision and a raise sized for milestones.

How the Financials pillar of C.H.I.E.F.S. exposes the most common capital strategy error — and why sophisticated investors always notice.

Institutional Buyers

Who actually signs the purchase order — and why it's almost never who you've been talking to.

The decision-maker mapping problem that shows up in the Customer pillar of nearly every evaluation. A guide to finding the real buyer.

Exit Strategy

You need a specific acquirer thesis. "A strategic player in our space" is not one.

What the Exit Strategy factor in C.H.I.E.F.S. actually tests for — and the three questions your exit thesis needs to answer before investors will take it seriously.

Commercialization

A pilot that doesn't convert is not traction. It's a red flag.

What it means when hospital pilots end without paid contracts — and the specific commercial gaps that typically explain the stall.

Framework

Why C.H.I.E.F.S. starts with Customer — not technology.

The reasoning behind the pillar sequence and why the most common mistake in health innovation is building the commercial case in the wrong order.

IP Strategy

The difference between having IP and having defensible IP.

Filed patents are a starting point. The 13 IP criteria in C.H.I.E.F.S. test for something harder — and something acquirers care about far more.

By Topic

Deep dives by pillar and theme.

Every C.H.I.E.F.S. pillar has its own body of insight. Explore by the area that matters most to you right now.

C · Pillar 01

Customer

Decision-maker mapping, channel strategy, TAM/SAM/SOM, and the buyer personas that actually sign.

6 articles →

H · Pillar 02

Health-Economics

Building cost-displacement models, reimbursement strategy, and the economics case payers need.

8 articles →

I · Pillar 03

Impact & IP

IP defensibility, freedom-to-operate, clinical evidence standards, and development maturity.

7 articles →

E · Pillar 04

Execution

Team composition, milestone discipline, regulatory pathway management, and partnership traction.

5 articles →

F · Pillar 05

Financials

Capital sequencing, use of funds, dilutive vs non-dilutive strategy, and investor-ready financials.

6 articles →

S · Pillar 06

Scalability & Exit

Corporate development readiness, acquirer mapping, exit thesis construction, and strategic partnerships.

5 articles →

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